VIII Annual Convention

How to develop high value-added service exports

25-26 October

Santo Domingo, Dominican Republic



The Latin American Association of Service Exporters is pleased to invite you to participate in the VIII Annual Convention: “How to develop high value-added service exports” to be held on October 25th and 26th in Santo Domingo, Dominican Republic.

The event, co-organized by ALES, CEI-RD and CSRD, is a key opportunity to propel Latin America’s position in the services sector.

It will be a unique scenario in which, besides knowing the last trends in the market, there will be the opportunity to identify business and investment opportunities in the sector, and do networking with the main CEOs and leaders of international level.





It is expected that more than 300 service companies of the region and key world players of the United States and Europe attend the event, as well as delegates of 17 countries, Export and Investment Promotion Organizations, Chambers of Commerce and Exporters Associations.

“This Summit is very relevant as today’s challenge consists of the ability of Latin American countries to create more globalized and competitive economies. This means taking advantage of the opportunities offered by the services trade in terms of growth, employment generation, development, and, of course, strengthening of our bonds.”

Michelle Bachelet

Former President, Chile
Ales 2016, Sixth Annual Convention


Yahaira Sosa

Vice Minister of Foreign Trade, Dominican Republic

Steve Martina

Minister of Economic Development and Vice Prime Minister of the Government of Curacao

Alan Elias

Senior Manager of Global Public Policy, eBay, United States

Alaina Percival

CEO, Women Who Code, United States

Johan Gott

Principal, A.T. Kearney, United States

Simón Lee

General Manager, Peninsula, España

Taiana Mora

Director, Dominican Republic Coalition of Services Industries, Dominican Republic

Marius de León

Executive Director, Cei-RD, Dominican Republic

Rodrigo Cal

Chairman of Chamber of High Technology & Corporate Services, Costa Rica

Michael Nasser

President, Levanter Global, United States

Federico Chavarría

Partner, GL Shared Services, Deloitte LATAM, Costa Rica

William Shaw

CEO Flycana, Founder Aerolínea VivaColombia, Colombia-Dominican Republic

Norberto Capellán

President, CICOMRA, Argentina

Luis Robbio

CEO, Belatrix, Argentina

Edgar Vásquez

Vice Minister of Foreign Trade, Peru

Tony Donohoe

Head of Education, Social and Innovation Policy, IBEC, Irleland

Eddy Martínez

President of the Cybernetic Park of Santo Domingo (PCSD), Dominican Republic

Rolando Guzmán

Rector of the Technological Institute of Santo Domingo (INTEC), Dominican Republic

Lucille Houllemont

2nd Vice President, CCPSD, Dominican Republic

Alejandro Cambiaso

President, ADTS, Dominican Republic

Rupert Meghnot

Founder & Chief Experience Officer, Burnout Game Ventures

Ricardo Rocha

CEO and Founder Games Starter.

Renzo Sánchez

CEO, ArtiGames, Peru

Ninoshka Linde

Executive Director, CC & BPO Commission, AGEXPORT, Guatemala

Santiago Pinzón

Vice President of Digital Transformation, ANDI, Colombia

David Edery

Export Services Manager, PROMPERU, Peru

Javier Peña Capobianco

General Secretary, ALES, Uruguay

Ana Karina Quessep

Chief Executive, ACDECC & BPO, Colombia

Cristóbal Pereira

CEO & Founder,, Chile

Ernesto Lagos

Chief Department of Commerce Services, Prochile, Chile

Jose Nelton Gonzalez

Council Member of CC & BPO (ADOZONA), Dominican Republic



Organized by


The event will take place on Thursday, Oct 25 with a full-day speakers program and Business Meetings on Friday, Oct 26. Attendance is free of charge, but registration is required.


08.30 - 09.00 Registration
09.00 - 09.30 Opening Ceremony

Speaker: Javier Peña Capobianco, Norberto Capellán, Marius de León, Taiana Mora

09.30 - 10.30 Which are the capacities to develop service exports with high added value?

Speaker: Edgar Vásquez, Steve Martina, Yahaira Sosa
Moderator: Javier Peña Capobianco

The global services sector has become one of the most dynamic segments of international trade, both for enhancing value creation in the global economy and for its impact on the quantity and quality of jobs created. It is essential to know which are the capacities, ecosystems and legal frameworks that must be promoted in order to evolve the sector into an icon of growth and development. Insights on the public policies aimed at promoting service exports with high added value, either through the promotion of SMEs and / or the attraction of FDI in the sector.

10.30 - 11.30 Which are the most successful policies to correct the HR gap in STEM education?

Speaker: Alaina Percival, Tony Donohoe, Rolando Guzmán, Yahaira Sosa
Moderator: Ninoshka Linde

Knowledge-intensive services are one of the fastest growing sectors. Nevertheless, one of their most important challenges is the availability of qualified HR, which is caused by the drop in the number of graduate students in STEM careers, in developed and developing countries. Learn about the experience of leading countries in the implementation of policies and instruments capable of improving STEM education as a way to achieve economic development.

11.30 - 12.00 Coffee & Networking
12.00 - 13.00 Which sectors and markets offer the best opportunities for the region?

Speaker: Rodrigo Cal, Luis Robbio, Jose Nelton Gonzalez
Moderator: David Edery

Several multinationals take advantage of multisourcing to develop and / or acquire part of their activities and / or processes in the region, at the same time many local companies export their services to remote locations, and even some dare to sell directly to end customers. Analysts and front-line entrepreneurs will discuss about the activities and regions with the highest growth expectations within the upcoming years; the most appropriate strategies to reach this demand; and how should Latin America position itself in front of the leading countries in service exports.

13.00 - 14.30 Lunch
14.30 - 14.45 Which are the keys to being successful in service entrepeneurship?

Speaker: William Shaw

14.45 - 15.30 How does the 4th Industrial Revolution impact the BPO sector?

Speaker: Johan Gott, Federico Chavarría, Eddy Martínez
Moderator: Ana Karina Quessep

The 4th industrial revolution is characterized by technological advances and its link with the cognitive aspect, which affects all aspects of human life. Robotics and artificial intelligence extend to different sectors of the economy generating impacts, both in productivity and in employment. Business leaders and public policy actors, who face these challenges every day in the Business Process sector, will share their experience and discuss how the region can take better advantage of these trends.

15.30 - 16.15 Which are the challenges of the Digital Economy for the insertion in global value chains?

Speaker: Alan Elias, Lucille Houllemont, Cristóbal Pereira
Moderator: Santiago Pinzón

As consumption in the Digital Economy increases, the amount of information generated grows, which entails the challenge of sending, protecting and transferring data in real time, as well as the availability of telecommunications channels. It is crucial to understand how leading companies consider facing these challenges to achieve their insertion in global value chains.

16.15 - 16.30 Coffee & Networking
16.30 - 17.15 What opportunities does the Global Health sector offer to the region?

Speaker: Michael Nasser, Alejandro Cambiaso
Moderator: Ernesto Lagos

Artificial Intelligence, 3D printing and simulation models are impacting seriously the global health sector. At the same time, William Baumol in “The Cost Disease”; considers it, as other personal services, “stagnant”; because costs increase more than inflation, which is the result of the difficulty in reducing the amount of work necessary to produce this type of services. In this framework, different emerging countries, from Asia and Latin America region have managed to provide health services for foreigners with success. Specialists will discuss strategies to promote this sector that will have more and more attention in the near future in budget of consumers and governments.

17.15 - 18.00 How to obtain financing and be successful in the creative industries sector?

Speaker: Rupert Meghnot, Ricardo Rocha, Renzo Sánchez, Simón Lee
Moderator: Taiana Mora

The creative industries, also known as Orange Economy, is integrated by a wide spectrum of activities like videogames, audiovisual, music, design, among others. The sector has the capacity to generate income (USD 124,000 million) and employment (1.9 million people) in Latin America and the Caribbean (IDB, 2015), provide value to improve the productivity of other sectors of the economy, as well as how to promote regional identity. The incentives to be part of this dynamic sector are high. In any case, the challenges to overcome to be part of the club of the successful ones are also important, being one of them how to access financing. Experts and leaders who have an active role in financial support, will make known the available instruments, as well as the ways to access them.

18.00 - 18.00 Closing words



The VIII convention of the Latin American Association of Exporters of Services (ALES) will be an ideal space for effective commercial promotion that will make it possible to take advantage of multiple business contacts gathered in a single environment in a B2B manner, thus enhancing business opportunities, strategic alliances and lasting commercial relationships between Exporters, Buyers and Investors in the sector.

For this edition, the sectors participating in the business meetings are: Medical Tourism, Spa and wellness, Cinema, ICTs, Apps (video games, Applications, etc.), Professionals (Engineers, Architects, Accountants, Advisors ...), Centers of contact, Fashion.

Join us and be part of this scenario where you can take advantage of the opportunities offered by business rounds and the wide variety of services in the market.

To participate in the ALES business rounds please register at the following link:

Buyer Instructive

Buyer Register

Exporter Instructive

Exporter Register


Santo Domingo is a popular destination, so be sure to secure your accommodations as quickly as possible to prevent hassle and reduce costs.

El Embajador Royal Hideway Hotel

Hotel El Embajador
Avenida Sarasota 65 Ensanche



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